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    Marketing
    publié le 21/09/2010

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    Blédina: Preliminary study of a hypothetic new product launch on baby food in order to rise the segmentation of the brand

    Document de 13 pages au format POWERPOINT

    RÉSUMÉ

    PowerPoint presentation on the french brand Blédina, and more precisely on a hypothetic new product launch on baby food in order to rise the segmentation of the brand.

    AUTRES

    Extract:

    Baby food market: food designed for kids between 1 and 18 months
    - Worldwide: +8% in value (+1% to +2% for the whole agroalimentation market) (2007)
    in France: est. EUR. 21,3 billion (2006)
    +3% in volume (2006) ; +3,5% in volume (2007)

    Market traditionnaly led by industrial companies (Danone, Nestle in France), but growing presence of retailers store brands (Baby Auchan, Carrefour P'Tit Gourmand)

    Significant presence of medium-sized competitors (HIPP, Lactalis, Sodiaal)

    High sanitary norms as main limit for new commers in the market (...)

    Table of contents:

    I) Analysis of the brand and its market

    A. Presentation of the brand
    B. Market
    C. Main competitive brands
    D. Consumer target
    E. Blédina SWOT analysis

    II) Objectives behind the launch of the new brand extension

    A. Business objectives
    B. Consumer objectives

    Conclusion

    13

    Marketing publié le 21/09/2010

    3,60 €

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    Auteur du document

    Tim C.

    Activité et Formation

    Carrière de 5 ans en secteur commercial et marketing opérationnel.

    Je travaille actuellement dans les nouvelles technologies, en m'occupant des partenariats commerciaux d'une grande agence de production télévisée.
    Communication rich média (TV + Web), business developement et évangélisation de marché, web marketing et key account management.

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