Marketing study for an International Student Office
Marketing study requested by the International Student Office of a Canadian University. Its goal is to understand the expectations and appreciations of international exchange students regarding the services provided and performance of this office.
[...] - France - UK - Australia - Norway - Denmark - Singapore - India - Germany - Korea - Japan What are you studying at McMaster? - Business (14/35)=40% - Engineering - Sciences - Political Science - Anthropology - Finance - Physics - Chemistry - Human Genetics - English - Geography - Biology - Humanities APPENDIX 3 (SPSS tables) Typical respondent of the survey: Reliability of question satisfaction with services Reliability of question satisfaction with information received Relation between satisfaction with events and gender: Is there a significant difference in the opinion of men versus woman regarding their Relation between the use of the ISO and nationality: Expect a room to hang out vs. [...]
[...] The percentages are always very high, from for the sport activities up to 79% for the tourism. To summarize, exchange students need more information on those topics How satisfied are you with the staff, and the events of the ISO? The International Student Office of McMaster provides many services, among which the events, computers within the office, couches . The staff is also important as the content, the information is not everything, the way it is provided is also important. It's part of the staff job to establish good relationship with the exchange students. [...]
[...] We can then say that this meeting is as important for the ISO as for the students themselves. They can there learn some relevant information on their office they may not have got otherwise. From the statistics above, we can guess that 18% of the students were either somewhat dissatisfied or very dissatisfied with this meeting. The main reasons that were given were the length of the meeting, and the fact that is was too early in the morning How would you rate the information that you were given on the university, the sport activities, Hamilton, everyday life, and tourism? [...]
[...] First of all we used exploratory research with the focus group and the interview of Maria Ibarra (international student advisor at Waterloo University). It has helped us to clarify the scope and nature of our marketing problem. We also used descriptive research with the final questionnaire that we had submitted to the exchange students at the end of November. This second kind of research method is more quantitative than the exploratory research. We can thus get more information by reaching a larger sample Data collection method As for the data collection method we conducted first a focus group in October to help us to construct the final questionnaire and to get new ideas from other students as well. [...]
[...] Indeed our rate of response is only so we can reach everybody but we are not sure that they will answer. Our questionnaire was mostly composed with ordinal scale measurement, and close-ended question. We got feedbacks and statistics about what student think of the ISO and the services it provides. We can thus make some analyses to help the ISO improving Sampling As for the target population we decided to survey the undergraduate exchange student at McMaster. We reached our sample thanks to a sheet with name of all exchange students given by the ISO. [...]