Communication and consumers
Positioning: according to the car attributes (pollutes less).
Demographics and lifestyle: especially men (but also women) aged 25-60, well-of, people concerned with ecology, deny the idea of big cars not respecting the planet, people living in countries concerned with ecology and who know the Kyoto protocol (...)
[...] Positioning: Attributes of the product (how would be the party organized) Demographics and economics: Students aged 18-25. Personality and Lifestyle: Young people who like parties, going out and dancing. Dynamic, they have a need of entertainment. Need for sex/companionship. Benefits: Happy and beaming to come to one of the most important ISC Party of the year. Positioning: Attributes of the product Demographics and economics: Men who like shopping and like wearing good-quality clothes. Most of Jules’ customers are young. Personality and Lifestyle: Men who take care about their looks. [...]
[...] They have medium revenues but they look for good quality and comfort. Personality and lifestyles/sociostyles Lifestyle (sportsman) and reference groups influences basket-ball team) There is also a cultural influence (Basket-ball and street influence) Need for cognition Positioning: Benefits and attributes of the product Demographics and economics Young people/student aged 15 to 25 years old with medium revenues. Personality and lifestyles/sociostyles Lifestyle influences. They need for cognition Self concept and culture influences. They are interested in new technologies and look for good quality products. [...]
[...] They might also be creative and imaginative. Need good quality paper to write down their notes, ideas, drawings Attributes: Good quality paper that gives you the desire to think, to imagine, to create. You are the master of your imagination: everything is possible. SNCF Press Ad: Heureusement nous n’offrons pas que le train Positioning: Focus on the new services provided by the SNCF. Demographics and Economics: Large market: everybody in France knows and might have already used SNCF during his/her life. [...]