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    Docs en anglais
    publié le 25/01/2009

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    Selling happiness and the hierarchy of needs developed by Maslow

    Document de 2 pages au format WORD

    RÉSUMÉ

    Short secondary school level Psychology study about the sale of happiness through advertising and the theory of needs developed by Abraham Henry Maslow.

    AUTRES

    Extract:

    In the media we are constantly assailed by people who seem to be happier than us. Men are often muscular and women are slim and sexy.

    They live in a beautiful well-equipped house or flat. They smile all the time and they rarely have problems. The message of the ads is "You must look like them".

    Advertising as an art. Some ads real artistic masterpieces (chef d'oeuvre). We watch them with pleasure because they are technically well done, they are full of humor or poetry. It can be a way to entertain ourselves. Some private media's only source of income. Some media exist thanks to ads (radio, TV channels, free papers, free websites...). The number of media is more important. Thanks to ads. Advertising is also extremely important for sports. Thanks to sponsors. (...)

    Table of contents:

    I) The positive aspects of advertising

    A. A good means of information
    B. The economic impact
    C. The cultural interest of advertisings

    II) The negative aspects

    A. Advertisers lie
    B. The large numbers of ads increase the cost of products
    C. It threatens the quality of TV programmers or magazines

    2

    Docs en anglais publié le 25/01/2009

    3,60 €

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