84986 documents répartis en 40 catégories
Masquer les catégories
Docs en anglais
publié le 26/03/2008
Document de 15 pages au format PDFTweeter
People are attracted by luxury industry because it is synonym of quality, perfection, dreams… Rare are the persons who can buy luxury goods or, more precisely, high fashion clothes. "The luxury is a concept, not a product; it is above all dreams. » said Karl Lagerfeld, the creator of Chanel. Dior is part of this industry and gives people dream. In 1945 Christian Dior has founded Dior SA with another business man, Pierre Allemandi. Today Dior Collection is in the top 5 of the famous brand of "haute couture" and luxury and it's a part of LVMH, a French holding company and the world's largest luxury goods conglomerate (http://en.wikipedia.org/wiki/LVMH). And Contrary to the other, the luxury industry joins different segments: fashion, tanning, jewellery, watchmakers, cosmetics, perfumers, wines and spirits and all these segments of the luxury industry are also from other industries; the textile industry for example or the tanning industry. To understand better which strategy Dior has it is essential to understand the environment in which it develop itself.
Table of contents:
I) External analysis
A. General environment of the luxury industry
1. PESTEL analysis
2. The description of luxury industry marketing
B. Competitive environment
1. The 5 forces of Porter
2. Strategic segmenting
II) Threats and opportunities
III) Threshold capabilities to "survive"
Docs en anglais publié le 26/03/2008
Docs en anglais publié le 24/01/2008
Internet is considered as the most popular means of communication throughout business world. It is gifted in sharing and transferring knowledge efficiently and globally. It helps professionals to develop new interfaces that facilitate economic links between ...
The Internet is considered as the most popular means of communication throughout business world. It is gifted in sharing and transferring knowledge efficiently and globally. It helps professional to develop new interface that facilitate economic links between ...
Market study of an e-commerce website: Vitamin World. Vitamin World is the biggest e-commerce website selling vitamins in the market. The study includes a description of the service with commented screenshots, and a recommandation...
Voir toutes les publications de cet auteur
Docs en anglais publié le 12/06/2013
English course concerning politics in South Africa, taken from the 2013 English degree program. We will look in particular at the reality of apartheid and the current situation. Extract: South Africa has long been associated...
Docs en anglais publié le 29/05/2013
This report focuses on segmentation and targeting critera to determine a consumer decision process in relation to purchase a Ben & Jerry's ice cream. Ben & Jerry's own a large share of the ice cream market but their positioning is clearly identifiable....
Docs en anglais publié le 29/05/2013
This report focuses on the digital strategy of Kusmi Tea, a gourmet Russian-style packaged tea brand, headquartered in France. The positioning of Kusmi Tea is clearly identifiable. It was found that the likely core target customer is a young woman, between...
Docs en anglais publié le 28/06/2010
History, background and reasons for the huge international success of Coca Cola. Extrait: Today, we will talk about a famous beverage, or we can say that it is more like a common phenomenon. If you are recognized as...
Cette présentation de type PowerPoint réalisée en anglais étudie les problèmes organisationnels, structurels, culturels et stratégiques soulevés par les fusions des deux groupes Renault et Nissan, et les actions...
Docs en anglais publié le 13/12/2007
Essay dealing with "Number 8", a short story written by Jack Ritchie. The first part introduces the two main characters: a mysterious narrator who is driving a car, and a young hitch hiker he picked up on the road. The setting is disconcerting: they...