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    publié le 19/05/2007

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    Marketing study for an International Student Office

    Document de 42 pages au format WORD

    RÉSUMÉ

    Marketing study requested by the International Student Office of a Canadian University. Its goal is to understand the expectations and appreciations of international exchange students regarding the services provided and performance of this office.

    AUTRES

    Secondly, the ISO should be more helpful concerning the accommodations, the moving in, the course and administrative registration for the exchange students when they arrive in September. The office should be more precise in the advice it gives and more present if one of the exchange student has a problem. We think this part of the services provided by the ISO is very important because if the staff satisfies the students' inquiries at the beginning of the year, they will be more likely to come back during the year for other problems or questions. (...)

    Simplified outline:

    Introduction

    I) Statement of research objectives

    II) Research methodology

    A. Research design
    B. Data collection method
    C. Sampling
    D. Problems encountered

    III) Findings

    A. General level of satisfaction
    B. Do exchange students use the services that are placed are their disposal ?
    C. New programs/services that could increase the satisfaction of the exchange students

    IV) Summary and conclusion about analysis

    V) Marketing recommendations

    VI) Methodological limitations

    Appendix

    42

    Docs en anglais publié le 19/05/2007

    5,40 €

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