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    publié le 04/07/2012

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    Business Plan Volvo

    Document de 28 pages au format WORD

    RÉSUMÉ

    This document is a business plan for the car company Volvo. The goal is to evaluate the market as well as the company. An analysis of the competition has been carried out in order to identify a niche in which to develop a new range of vehicules.

    AUTRES

    Extract:

    Most of them are produced by Japanese, French, Italian, American companies. All Volvo cars are diversified into specific categories such as a sedan or saloon which are marked by the letter S, a coupé or convertible (the letter C), an estate car which is named by the letter V (meaning versatile) and a cross country car marked by XC combination. There are four series (which are distinguished by aforementioned four letters S, V, C, and XC) and eleven models in Volvo's product line (see Figure 1). Looking to the price and features what Volvo suggests, its cars are segmented in the Entry (such as C and V series) as well as Middle Level (such as S and XC series) of cars (see the Figure 2). In the Entry Class position there are such brands as Alfa Romeo (with Giulietta, Mito), Volkswagen (with Polo, Golf), Audi (with A1 and A3), BMW (series 1 and series 3) and Mercedes-Benz (A and B class). For the Middle class cars Volvo can suggest S and XC model cars and its competitors in this segment would be Infinity (for cross country cars), BMW (with series 5 and X3 and X5), Audi (with A5 as well as Q5 and Q7 models) and Mercedes-Benz (with cross country and C class models). Everybody knows that the main competitors for Volvo are the German giants (i.e. BMW, Audi and Mercedes-Benz). However, Volvo does not produce any cars that can be assigned to the High Level cars (such as Lexus IS, BMW & series or Z4, Audi TT, Audi R8 and Audi A7 or A8, Mercedes-Benz CL or SLK class). There is nothing to say about Ultra Level cars which are such as Maserati, Bentley, Buggati, Porsche, Aston Martin and etc. (...)

    Table of Contents:

    1. Introduction
    2. Situation analysis
    i. Macro-environment analysis
    - Demographic
    - Economics
    - Social-Cultural
    - Political-environmental
    ii. Micro-environment analysis
    - Company a) Volvo's management team
    b) Customer satisfaction c) Employee satisfaction d) Financial situation of Volvo Car e) Location of Volvo's production
    - Suppliers
    - Marketing intermediaries
    - Consumers analyze
    - Competitors analyze
    - SWOT analysis
    3. Objectives
    - Vision
    - Mission
    - values
    4. Marketing strategy
    - Segmentation
    - Target market
    - Positioning
    - Marketing Mix
    5. Operational plan
    - XZ00 PROJECT
    6. Implementation and control
    - Implementation
    - Control
    7. Conclusion
    8. References

    28

    Docs en anglais publié le 04/07/2012

    5,40 €

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