OODOC RECHERCHE & PUBLICATION DE DOCUMENTS

    Votre panier

    Accéder

    17

    Docs en anglais
    publié le 23/07/2012

    5,40 €

    Social Networking: Fan Pages, Marketing, Viral influence the Internet and Facebook

    Document de 17 pages au format WORD

    RÉSUMÉ

    The aim of this research question is to disclose the best marketing tools that marketers can use on social networking. It will be focused on one element of social Networking: the Fan Page that Facebook proposes. The field of the research is limited to people from 18 to 25 years old.

    AUTRES

    Extract:

    Since 2005, Internet changes a lot due to the apparition of the Web 2.0. New technology and new functionality were the two most important revolutions. This mutation allows to the user to share more easily sound, videos and picture at real time.
    Share direct information is the goal of the creation of social networking, which has increased the interactivity between users. In fact when we speak about social networking, we always speak about the users, who are the base. Even if social network exist since long time, the Web 2.0 has created a new kind of network: the virtual social network. In social networking, the rules are completely different, new leaders or influencers born. It exist an important number of different social networking for different segment of population (Viadeo: professional - Skyblog: youth - MySpace: Artist ...) One of the most popular social networking that is used by a large population is Facebook.

    [...] Lots of professionals of communication are interested by the social networking because it allows to them to know consumers, to be closer and to make a segmentation of population. So the enterprise world has quickly understood the interest to be present in social networking, in order to create a participative platform for their employees, but also to use it like a marketing tool for their customer. On the contrary, some enterprises don't entry in this network, due to the fact that is new and they don't know how to use it. Then, this new tool of marketing can have a negative impact for companies, as the information can't be control as reality.

    In order to understand how this new technology works and to understand how we can use it, we will be focus on a particular point, the Fan Page of Facebook. Our analysis will be on Facebook because it is the most popular social networking. The aim is to demonstrate that it is important to be focus on one aspect of social networking and to make it great and also to demonstrate that personalize communication is better than massive communication.

    [...] There are more than 25 billion blogs on the Internet. This number underlines the volunteer of people to share information thanks to internet.

    [...] The importance of group identification

    Previous researches have shown that people like to be on group memberships in order to guide them in their choice, preference and behavior (Reicher, Spears, & Postmes, 1995; Spears & Lea, 1992). The social identity gratification explains why the mass media is a tool that helps people to identify themselves; they prefer viewed television characters of their own age. Indeed, they will compare themselves to people in media and try to act like them. (...)

    Table of Contents:

    Introduction

    I) Literature review

    A. Creation of Identity
    1. Desire of participation
    2. The importance of group identification

    B. Social Networking
    1. New virtual life
    2. New leaders of opinion

    C. Companies and Social Networking

    II) Research question

    A. Objectives of the research

    B. Definition of terms
    1. Facebook Pages
    2. Facebook Groups
    3. Facebook Profile

    C. Creation of Hypotheses

    III) Research methodology

    A. Realization of a survey
    B. Comparison of Data

    IV) Results

    A. The Sample
    B. Reason to joined Fan Page
    C. Information of Users
    D. A Fan Page as Companies Identity

    V) Discussion

    A. Targeting as a marketing strategy
    B. Add Value to Fan Page
    C. Adapt Fan Page locally

    VI) Limitations

    VII) Conclusions

    Annex
    References

    17

    Docs en anglais publié le 23/07/2012

    5,40 €

    Recommandations

    • Le Marketing dans Facebook et les réseaux sociaux

      9,00 €

      41

      Marketing publié le 30/09/2008

      Descriptif

      Aujourd'hui Internet est bouleversé par l'arrivée des réseaux sociaux, les sites sont en pleines expansions. Les valeurs des sites leaders en la matière se chiffrent en milliards de dollars car les professionnels du marketing...

    • Création de pages Web avec HTML, CSS

      5,40 €

      57

      Informatique publié le 20/02/2008

      Descriptif

      Cours complet de HTML, CSS pour la conception et la création de sites Internet et de pages Web. Extrait: Objectifs : Etre capable de réaliser un site internet en utilisant le langage HTML et CSS, sans ...

    Du même auteur

    Voir toutes les publications de cet auteur

    Nouveautés en Docs en anglais

    Aller à la catégorie

    Les plus consultées

    • Marketing Study including SWOT analysis: Coca Cola

      1,80 €

      2.5

      Docs en anglais publié le 28/06/2010

      Descriptif

      History, background and reasons for the huge international success of Coca Cola. Extrait: Today, we will talk about a famous beverage, or we can say that it is more like a common phenomenon. If you are recognized as...

    • Le cas de la fusion Renault/Nissan

      1,80 €

      10

      Docs en anglais publié le 05/03/2006

      Descriptif

      Cette présentation de type PowerPoint réalisée en anglais étudie les problèmes organisationnels, structurels, culturels et stratégiques soulevés par les fusions des deux groupes Renault et Nissan, et les actions...

    • Essay: Number Eight, by Jack Richie

      3,60 €

      2.5

      Docs en anglais publié le 13/12/2007

      Descriptif

      Essay dealing with "Number 8", a short story written by Jack Ritchie. The first part introduces the two main characters: a mysterious narrator who is driving a car, and a young hitch hiker he picked up on the road. The setting is disconcerting: they...

    Accès membre

    Votre panier

    Derniers vus

    Publier vos documents

     

    Charte qualité

    déplier