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    publié le 12/07/2012

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    Strategic Management: AREVA

    Document de 18 pages au format WORD

    RÉSUMÉ

    Management case study on AREVA company, worldwide leader in the nuclear market, and the Blue Ocean strategy. What are the objectives of the company for the future? How to proceed?

    AUTRES

    Extract:

    AREVA was created in 2001 by the merger of three companies specialized in the production of energy. Since this merger, the group has known a fast growth and today we could see that it is the worldwide leader of the nuclear market with most than 40% of market share. The energy market is very competitive and the actors have to be innovative and have to have also high power of reactivity to stay efficient.
    The new trend of this market is the renewable energy which is really followed and driven by the countries governments around the world. Indeed, the major part of these governments took in place rules, regulations and laws relating to the development and the use of these new technologies. Then the market of renewable technologies is growing faster and faster each year.
    For that reasons AREVA decided to develop a new and very innovative technology: the production of electricity thanks to hydrogen. The group is the first and the only one to develop it, then it could be a great opportunity for it to gain market share in contributing to make a greener world.

    The group AREVA was created in September 2001 by the merger of three companies which are, Framatone (now AREVA NP), Cogema (now AREVA NC) and Technicatome (now AREVA TA). Today AREVA is a State owned company. The main goal of this international group is to provide solutions in order to produce electricity without CO2 and thanks to its recognized and efficient expertise and know-how, it became one of the most important actor of the market in a few years. Indeed, we could see that AREVA is the leader of the worldwide nuclear market essentially due to its strong presence around the world; the group is established in most of 100 countries [1]. In 2009, the global turnover of the group was equal to 8,528 millions of euro, which represents an increase of 10,4% compare to 2008.
    Furthermore, this huge group can count three different kinds of activities all oriented through the nuclear industry (...)

    Table of contents:

    Introduction

    I) AREVA: company and market overview

    A. AREVA analysis
    B. The renewable energies market
    C. The Strategic Factors Analysis Summary (SFAS)

    II) Where we want to go?

    A. Mission
    B. Goals and objectives
    C. Blue Ocean strategy

    III) How to achieve these goals?

    A. Timeline
    B. Feedback

    Conclusion
    Bibliography

    18

    Docs en anglais publié le 12/07/2012

    5,40 €

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