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    Docs en anglais
    publié le 20/09/2010

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    Successful example of a small winery in the Sonoma County

    Document de 16 pages au format PDF

    RÉSUMÉ

    I worked three months and a half in a winery in the Sonoma County, USA. Before going to the USA I thought all the wineries were huge, and that their purpose was to make money without regarding the quality of the wine.

    AUTRES

    The winery that is analysed in this document is a small familial winery that is very competitive. They have been growing grapes for 40 years, and making wine for 25. This report is an analysis of why and how small wineries can be successful. The winery wanted to stay anonymous. Therefore, we shall call it "Anonymous Small Vineyard". It is run by the "Anonymous" family.

    Table of contents:

    Introduction

    I) General facts on Anonymous Small Vineyard

    A. The Alexander Valley
    B. Anonymous Small Vineyard

    II) Product differentiation

    A. The grape growing
    B. The wine making
    C. The marketing

    III) Why it works (or doesn't)

    A. A well thought marketing strategy
    B. The functionning of Anonymous Small Vineyard
    C. Is the small size a weakness?
    D. Evolution
    E. Money notions

    Conclusion
    Bibliography
    Annexes

    16

    Docs en anglais publié le 20/09/2010

    9,00 €

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