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    publié le 29/09/2010

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    AMD: a customer centric approach to innovation

    Document de 8 pages au format WORD

    RÉSUMÉ

    Case study dealing with AMD and Intel, and their strategies to innovate.

    AUTRES

    Extract:

    This case study involves two important companies of the hardware computing industry: AMD (Opteron) and Intel. Both of them enter into a strategic market share fight between the year 2005-2007 (date of handout Harvard business support).

    Microprocessor definition: A microprocessor is a multipurpose, programmable, clock driven, register based device that takes input and provides output. A microprocessor incorporates most or all of the functions of a computer's central processing unit (CPU) on a single integrated circuit (IC, or microchip).

    These two companies are competing for innovation in the microprocessors as well in the design than the manufacture process. However Intel is the leader on the market since historical time. AMD Opteron is then the outsider as Coke and Pepsi in the beverage industry (...)

    Table of contents:

    Introduction

    I) What would it take for AMD to see a significant increase in its market share in processors used in corporate desktops and notebooks? How can the success of Opteron in the server segment be leveraged to other segments?

    II) What do you make of AMD's "Power Campaign"? Is the value proposition it highlights compelling to end users?

    III) How concerned should AMD be about Intel's imminent new product plans? Will they hamper AMD's growth plans?

    IV) Will AMD's customer centric approach be a source of advantage over Intel?

    V) Will it yield commercially viable innovations that are dramatically different than those Intel will develop?

    Conclusion

    8

    Docs en anglais publié le 29/09/2010

    3,60 €

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