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Docs en anglais
publié le 08/06/2012
Document de 8 pages au format WORDTweeter
This eight-page report deals with the growing problem of identity theft and the dangers of digital.
The digital world has become a household term in all homes of the developed countries. Through the use of the internet the volume on transactions conducted online has increased so much. Among the transaction conducted online is marketing and shopping. These transactions like nay other transactions lead to the exposure of personal details to third parties. When such personal details land in the wrong hands they can easily be used for unintended purpose. This essay will critically examine the contribution made by digital and direct marketing on raising the standards of people in different parts of the world. In carrying out this examination, the essay will make a comprehensive use written literature on the topic. Being a current issue, the essay will exclusively make use of literature not more than five years old.
The major threat to these marketing (identity theft) is analyzed in the light of its effects on the online shoppers, the online shops, the administrative bodies, and on the general community. The discussion of all these aspects will take into account the current real life incidences taking place in relation to the digital marketing and identity theft. The essay discusses the possible recommendations which can be put into action to help put the situation under control. The conclusion is then made recapping the main issues discussed in the essay. At this point the main terms to be used in the essay are introduced.
The key Terms
It is significant to have a clear meaning and understanding of the key terms that are related to this topic. These terms are three, direct marketing, digital marketing and identity theft (...)
Table of Contents:
I) The key Terms
II) Identity Theft
III) Literature Review
IV) Results and Discussion
V) Digital marketing exposes consumers' personal information
VI) Once fraud, online shoppers are likely to quite
VII) Change in shopping patterns over the holidays
Docs en anglais publié le 08/06/2012
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