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Docs en anglais
publié le 22/07/2010
Document de 6 pages au format WORDTweeter
Market study on the pet industry strategies in a crisis background.
Over the last few years, a lot of industries and companies suffered from the worldwide crisis, a crisis that led to bearish markets, a fall in investments, and a lot of sad consequences. However, some markets seemed to survive that crisis quite well. The pet industry, including pet food and pet care, didn't suffer the crisis at all and even enjoyed a positive background. For instance, with a 3,2% value growth between June 2008 and June 2009, in France, dry and wet food sales stood up to the hard economic background. Moreover, according to an American Pet Products Association's survey, spending in the pet industry (including food, supplies, veterinary care, live animal purchases and other services such as boarding and pet sitting) grew by 5.4% from $43.2 billion in 2008 to $45.5 billion in 2009 (...)
Table of contents:
I) A growth favorable environment
A. The booming market of pets
II) Marketing strategies: premunisation driving the industry
A. Health and wellness
B. Hyper-premium food
C. More and more accurate segmentation
III) Corporate strategies
B. Focus strategies
Docs en anglais publié le 22/07/2010
Docs en anglais publié le 22/05/2007
This document/study is a deep analysis of the different globalization drivers that influence multinational companies in their everyday activities around the globe. The analysis of the food and beverage industry is made in the report, then it focuses on two ...
Docs en anglais publié le 23/04/2007
Since the end of the XVIIIth century, the disastrous consequences due to the Industrial Revolution and to "savage capitalism" on working conditions has been underlined through the rising resentment of the working class. That is why, in order to avoid social...
Docs en anglais publié le 25/08/2006
Under what circumstances do you think foreign states should intervene in a humanitarian crisis? First of all, a humanitarian crisis can be defined as an event or several events which represent a real threat to the health, security, safety or well-being of...
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Docs en anglais publié le 03/05/2013
Impinging jets are commonly used in industry especially as they are one of the most effective methods of increasing heat transfer. Thus, this process is particularly suitable for applications where heat transfer plays an important role such as in aerospace,...
Docs en anglais publié le 03/05/2013
With the globalization all countries have to negotiate together in order to satisfy all needs and negotiators have to deal with all nationalities and culture in the world. Some countries have increased their partnerships and negotiate more and more. Consequently,...
A lot of people in the northern countries, and especially citizens are aware that ressources of our earth are unequally spread around the world. The globalisation of the last 60 years has created a market full of cheap products made by Third World countries...
Docs en anglais publié le 28/06/2010
History, background and reasons for the huge international success of Coca Cola. Extrait: Today, we will talk about a famous beverage, or we can say that it is more like a common phenomenon. If you are recognized as...
Cette présentation de type PowerPoint réalisée en anglais étudie les problèmes organisationnels, structurels, culturels et stratégiques soulevés par les fusions des deux groupes Renault et Nissan, et les actions...
Docs en anglais publié le 13/12/2007
Essay dealing with "Number 8", a short story written by Jack Ritchie. The first part introduces the two main characters: a mysterious narrator who is driving a car, and a young hitch hiker he picked up on the road. The setting is disconcerting: they...