OODOC RECHERCHE & PUBLICATION DE DOCUMENTS

    Votre panier

    Accéder

    6

    Docs en anglais
    publié le 22/07/2010

    9,00 €

    No crisis for pets: pet industry and strategies in the crisis

    Document de 6 pages au format WORD

    RÉSUMÉ

    Market study on the pet industry strategies in a crisis background.

    AUTRES

    Extract:

    Over the last few years, a lot of industries and companies suffered from the worldwide crisis, a crisis that led to bearish markets, a fall in investments, and a lot of sad consequences. However, some markets seemed to survive that crisis quite well. The pet industry, including pet food and pet care, didn't suffer the crisis at all and even enjoyed a positive background. For instance, with a 3,2% value growth between June 2008 and June 2009, in France, dry and wet food sales stood up to the hard economic background. Moreover, according to an American Pet Products Association's survey, spending in the pet industry (including food, supplies, veterinary care, live animal purchases and other services such as boarding and pet sitting) grew by 5.4% from $43.2 billion in 2008 to $45.5 billion in 2009 (...)

    Table of contents:

    Introduction

    I) A growth favorable environment

    A. The booming market of pets
    B. Trends

    II) Marketing strategies: premunisation driving the industry

    A. Health and wellness
    B. Hyper-premium food
    C. More and more accurate segmentation

    III) Corporate strategies

    A. Diversification
    B. Focus strategies

    Conclusion
    Sources
    Appendice

    6

    Docs en anglais publié le 22/07/2010

    9,00 €

    Recommandations

    Du même auteur

    Voir toutes les publications de cet auteur

    Nouveautés en Docs en anglais

    Aller à la catégorie

    Les plus consultées

    • Marketing Study including SWOT analysis: Coca Cola

      1,80 €

      2.5

      Docs en anglais publié le 28/06/2010

      Descriptif

      History, background and reasons for the huge international success of Coca Cola. Extrait: Today, we will talk about a famous beverage, or we can say that it is more like a common phenomenon. If you are recognized as...

    • Le cas de la fusion Renault/Nissan

      1,80 €

      10

      Docs en anglais publié le 05/03/2006

      Descriptif

      Cette présentation de type PowerPoint réalisée en anglais étudie les problèmes organisationnels, structurels, culturels et stratégiques soulevés par les fusions des deux groupes Renault et Nissan, et les actions...

    • Essay: Number Eight, by Jack Richie

      3,60 €

      2.5

      Docs en anglais publié le 13/12/2007

      Descriptif

      Essay dealing with "Number 8", a short story written by Jack Ritchie. The first part introduces the two main characters: a mysterious narrator who is driving a car, and a young hitch hiker he picked up on the road. The setting is disconcerting: they...

    Accès membre

    Votre panier

    Derniers vus

    Publier vos documents

     

    Charte qualité

    déplier