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    Docs en anglais
    publié le 25/05/2010

    9,00 €

    Comparison of the Coca-Cola advertising strategy in France and the UK

    Document de 21 pages au format WORD

    RÉSUMÉ

    Marketing study on the advertising strategies of The Coca-Cola Company in France and the UK.

    AUTRES

    Extract:

    But more than just a drink, Coca-Cola is a real giant. Since 1893, this drink is a pillar of American culture, but also world culture.
    Indeed, through this mythical drink, "The Coca-Cola Company" took about a century to become one of the most consumed beverages in the world.

    Still struggling with new strategies against the competition, the Americans have carefully guarded the balance of this recipe. However, almost all over the globe companies try to replicate the drink, but get somewhat different versions. The export of Coca-Cola remains phenomenal throughout the world starting with the richest countries to the remotest corners (...)

    Table of contents:

    Introduction

    I) Advertising in France and in the UK
    II) Purpose and objectives of advertising for Coca-Cola in the UK and France
    III) Description and explanation of the below-the-line techniques
    IV) Revised promotion strategy for Coca-Cola in the UK market

    Conclusion
    Bibliography

    21

    Docs en anglais publié le 25/05/2010

    9,00 €

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