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    Docs en anglais
    publié le 06/07/2010

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    Auchan French retailer and its multichannel strategy

    Document de 13 pages au format PDF

    RÉSUMÉ

    Presentation of French supermarket chain, Auchan and its multichannel strategy. Auchan is totally integrated into the French retail industry landscape, having 50 of the 100 biggest hypermarkets in the country.

    AUTRES

    Extract:

    Strategy

    - Internal growth (although the company made some acquisitions)
    - Intensification abroad (Implementation strategy)
    - Internationalization strategy
    - Multichannel strategy: physical stores (free service in-store) and direct sales on the Internet (home delivery)
    - Direct and indirect circuits (...)

    Contents:

    - Presentation
    - Strategy
    - Distribution channels
    - Hypermarkets
    - Supermarkets
    - Online
    - In-car services
    - Conclusion, diagnosis

    13

    Docs en anglais publié le 06/07/2010

    3,60 €

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