The introduction of motorbikes in the A1GP brand

Docs en anglais | 40 pages | 02-09-2006 | Format : | Note : Non noté

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Résumé

This report covers the concept of introducing motorbike racing into A1GP. A1GP was the first to offer high level global car racing on a national scale, calling itself The World Cup of Motorsport. It has been successful in penetrating new Motorsport markets such as India and China and looks set to grow into a rival for Formula 1. This report was an assignment in the MSc Motorsport Engineering and Management at Cranfield University.

Outline:

Abstract
Introduction

I) Analysis of Business Resources and Competencies

A) Strengths and Weaknesses of A1GP
B) Financial analysis
C) Human resources
D) Key success factors

II) Analysis of the business environment

A) Key External Factors
B) The Fan/Spectator
C) Competitors
D) PEST(LE) Analysis
E) Trends in Motorsport Popularity
F) Suppliers

III) Strategy

A) Market Research
B) Secure Franchise Holders
C) The bikes
D) Increase logistics to cover introduction of bikes
E) Expansion of A1GP management structure
F) Revenue generation - TV rights
G) Strategy for the organisation of the race weekends

IV) Cost Summary

A) Capital required
B) Payback projections

Conclusion

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