The Sinclair C5

Docs en anglais | 11 pages | 26-08-2006 | Format : | Note : Non noté

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Résumé

The Sinclair C5 was one of the biggest motoring flops of the last century. Clive Sinclair, the inventor, did not obviously think such a disaster would be possible. Sinclair Ltd has always been until 1985 a very successful company. Clive Sinclair is one of the most popular inventors of the British industry of the last century. Nevertheless, as wizard as he was, Sir Clive Sinclair faced up to a flop in 1985 with the Sinclair C5.

On 7th January 2005, The Times remembered (?) and described the Sinclair C5 as “the longest running gag in motoring”.

However, at the beginning of the year 1985, the launch of the new electric car made noise in the English industry. Friday 11 January 1985, the first page of the Financial Times titles: “John Griffiths on the launch of a revolutionary three-wheel vehicle”. The same day, the Daily Mail celebrates this new technology and calls it “The Bicycar”, while The Daily Mirror talks already about “The little three-wheelers with a BIG future”.

We chose to work on this failure because we would like to understand why such a man, such a genius could have messed up so hard. Why this product failed while the press was unanimous? Why was it considered as “a big joke”?

Why did not this wonderful invention meet the success it should have had? Was it really a bad idea? Or was Sir Sinclair maybe in advance of his time?

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