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Heineken's new marketing strategy
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RésuméThis document determines the strategy to adopt to expand the activities of Heineken to new areas. It consists of a presentation of the firm and its goals and of a Swot analysis and an analysis of the Porter's five forces. To conclude, it suggests to choose a particular strategy.
Outline:
1. Introduction
2. General overview
3. Swot analysis
4. Swot comments
5. Porter's five forces
6. Corporate level strategy
7. Business level strategy
8. Conclusion
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