Sesame Workshop and International Growth (International Management)

Docs en anglais | 9 pages | 01-10-2008 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

In 2001, Sesame Workshop was confronted with basic issues such as strategy, structure organization and financial viability. Did they have to pay more management attention on more lucrative markets and establish priorities? How to evaluate high and low potential markets? Which were the criteria to adopt?

The challenge is to fulfill the company's mission given the context of high competition and limited resources. Did the company have to adapt its rules and be more flexible? How to develop strategic alliances and use them to support marketing and advertising while controlling program content and the brand?

Internationally, Sesame Workshop has many growth and co-production opportunities. How can Sesame Workshop evaluate and select new international markets? How to allocate limited resources across diverse international markets?

Table of contents:

I) Case study

A. Company's activities
B. A not-for-profit organization with basic issues
C. Challenge of confronting tough competition
D. New markets: entry strategies

II) Recommendations/Managing a not-for-profit organization: specific challenges?

A. Need of financial viability
B. Entering new markets
C. Alliances
D. Partnerships
E. Diversification and Innovation

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais