Marketing plan for Yves Rocher, the French cosmetic company, who is aiming to enter the Indian market

Docs en anglais | 26 pages | 30-09-2008 | Format : | Note : Non noté |

PRIX : 9.00€ |

Résumé

Marketing plan for Yves Rocher, the French cosmetic company, who is aiming to enter the Indian market & the launch of a new product adapted to the Indian demand: sesame oil for baby.

Extract:

The cosmetics and beauty sector is a field of activity which is always in evolution thanks to the research and development progresses, the willing of the demand that is constantly looking for innovation, but also thanks to its competitiveness. It is in this context that Yves Rocher, the French cosmetics and beauty company evolves, and tends to expand internationally...

Table of contents:

Introduction

1/ Short description of the company's activities and international scope

1. Yves Rocher, the French cosmetics and beauty company since 1958
2. International scope

2/ Analysis of Yves Rocher's marketing

1. Assessment of Yves Rocher's competences and know-how
2. SWOT analysis

3/ Marketing plan for the brand to penetrate the Indian market

1. External audit
2. Internal audit

4/ Recommendation as to whether I would invest in the company and why

Conclusion

References

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais