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Marketing plan for the French fashion house Caroll who is aiming to enter the growing middle market in China
| Note : 
RésuméMarketing plan for the French fashion house Caroll who is aiming to enter the growing middle market in China.
Extract:
The fashion sector is a field of activity which is always in evolution because of the different seasons created all along the year (spring, summer, autumn, winter), but also because of its competitiveness. It is in this context that Caroll, the French fashion house evolves, and tends to expand internationally...
Table of contents:
Introduction
I) Presentation of the company
- Caroll, the French fashion house since 1963
II) External audit
- PEST Analysis
- The demand profile
- The competitive environment
III) Internal audit
- Mix Marketing
- Ansoff Matrix
- SWOT
Conclusion
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