Automobile industry perspectives

Docs en anglais | 15 pages | 30-09-2008 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

Presentation of different trends of the automobile industry for the next ten years. This document tries to feel the different opportunities for automobile brands like General Motors, Ford, Renault, for the next decade. This report presents an history, a view of the present market and different ways for industries to preserve margins and sales.

Table of contents:

Analyze the marketing of the automobile industry over the last 50 years

Has the structure economics of the industry determined the marketing of the industry or has the marketing of the industry affected the structure of the industry?

Who are the most successful companies in the industry and to what extent has marketing been responsible ?
1. The situation of the automobile market
2. The role of marketing

How will the marketing of this industry develop in the future?
1. Evolution of the market and of the industry
2. Evolution of the promotion and marketing

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