Theory of Finance: The Google Case

Docs en anglais | 18 pages | 30-09-2008 | Format : | Note : Non noté

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Résumé

Sergey Brin and Larry Page grad students in computer sciences at Stanford University, found a formula to rank the order of random search by relevancy, in 1997 they named Google their discovery. A new approach to on-line search was created.

In 1998, the founders presented their findings to the World Wide Web Conference and got financial support of almost $30 millions from private investors, venture capital firms, and Stanford University. A year later, the Google site was launched...

Table of contents:

I) Firm Operations

A. Background Informations
B. Goals and Objectives
C. Operations ans partnerships
D. Competition

II) Ownership structure

A. Major direct holders
B. Top institutional holders
C. Executives

III) Capital Structure

IV) Weighted Average Cost of Capital (WACC)

A. WACC computing
B. Current Cost of Capital/Financing Mix

V) Other Approaches to the Optimal Capital Structure Analysis

A. Trade-off Theory
B. Agency costs
C. Asymmetric information
D. Industry analysis of capital structure
E. Debt and Discipline
F. Debt and financing flexibility
G. Life Time cycle of the Firm

VI) Sector analysis

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