MICE Markets in France, Spain and Germany: Common structures and distinctive factors

Docs en anglais | 12 pages | 30-09-2008 | Format : | Note : Non noté

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Résumé

The global MICE Market in France is growing up to 6,5 % in 2006 thanks the different efforts of different actors of the markets. More and more the practices are professional and the actors are more visible and credible on the market in term of remuneration and efficiency.

Especially we can notice that there is a mass reduction of events on customers market because the sector is being mature. Thus the events are becoming more and more a reference. The consequence is that the price to rent a site by m² is hard and tied. Concerning the partnership, it is becoming more capitalistic between expositions parks, event manager. The integration of the sector is continuing so as to develop the synergies. It favours a most added value of the proposal of services companies. At the same time, the price is still a boundary. The degradation of the economic and political context in 2007 should have an impact on the sector in France, especially for companies in expositions.

Table of contents:

- Introduction
- Key figure and the environment in France
- The main idea of the sector in France, Spain and Germany
- France is late compared to Germany
- Why and how the global mice market in France, Spain and Germany evolve in this way?
- Pretty good performances
- The professionalization of the sector
- The integration keeps on growing
- So as to develop the synergies
- The constraint of price even if it is less strong

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