International Business Report: Carrefour and the retail industry

Docs en anglais | 11 pages | 14-08-2008 | Format : | Note : Non noté

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Résumé

Carrefour is an international supermarket group headquartered in France with a global network of supermarkets. It is the second largest retail group in the world in terms of revenue and sales figures after Carrefour. Carrefour operates mainly in the European Union, Brazil and Argentina, but also has shops in North Africa and Asia.

The group was created by Marcel Fournier and Louis Defforey and grew into a chain from this first sales outlet. The first Carrefour store opened on June 3, 1957, in suburban Annecy near a crossroads (carrefour in French). The Carrefour group pioneered the concept of a hypermarket, a large supermarket and a department store under the same roof. They opened their first hypermarket in 1962 in Sainte-Geneviève-des-Bois, near Paris in France. Carrefour has opened its first hypermarket outside of France in 1969 in Belgium.

In 1999 it merged with Promodès (brand Continent), one of its major competitors on the French and European market and became n°1 in Europe and n°2 in the world.

Table of contents:

PART 1: CARREFOUR WITHIN THE INDUSTRY OF RETAIL

A. History and figures
B. Policy of the firm
C. Industry of retail
D. Porter's Five Forces
E. SWOT analysis

PART 2: PRESENTATION OF BULGARIA

A. Figures
B. PEST analysis
C. Industry of retail in Bulgaria

Conclusion: FMS to enter in Bulgaria: FDI

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