Study of the implementation of the Futuroscope in the United Kingdom

Docs en anglais | 19 pages | 25-09-2008 | Format : | Note : Non noté

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Résumé

Study of a possible setting up of a leisure activities company (Futuroscope) from a country of my choice to the United Kingdom.
Company presentation.
What is the french and English culture?
What is the environment of the Futuroscope and the host country?
What are the means to attract the English population?
What are the types of management in each country?
How will the new leisure park in the United Kingdom be manage?
How does the management team will be compose?

Table of contents:

Introduction

I) PRESENTATION OF FUTUROSCOPE

II) THE CULTURE

A. Definition

B. The culture of futuroscope
1. The target
2. The employees

C. French culture
1. Generalities
2. French and the leisure activities

D. English culture
1. Generalities
2. English and the leisure activities

III) SETTING UP THE OF THE PARK IN UK

A. Analysis of the environment
1. Opportunities and threats
2. Strengths and weaknesses

B. The means to attract the British population
1. Marketing Mix
2. Others points to see to implant the park

IV) THE MANAGEMENT OF THE PARK

A. Comparison of the French and British management
1. Hofstede study
2. A new structure

B. Composition of the management team
1. A multicultural team
2. Motivation

Conclusion

References

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