International Business Strategy and Organization of Qantas

Docs en anglais | 32 pages | 30-09-2008 | Format : | Note : Non noté

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Résumé

The project provide a detailed study of the business environment of Qantas; its international business strategy, organization and performance. Several different grids of global integration vs local responsiveness are proposed. In addition, the company objectives are identified, as well as some of the international business problem(s)/opportunities confronted by the firm. We proposed strategic solutions to solve the problem concerning the regulation of carbon emission, the criteria for evaluating the alternatives and recommendations.

Table of contents:

Introduction

I) Company history: where and when started

II) Airlines description

1. Qantas products and services
2. Size and performance
3. Firms home and subsidiary countries
4. Production and marketing countries
5. Qantas' competitors and customers

III) Business environment pressures: headquarters and a US subsidiary

1. Economic, Social and Cultural environments
2. Political, Legal and Regulatory environments
3. Technological, Competitive, Financial and Ecological environments

IV) Qantas International Business Strategy

V) Analysis using the Stages Model

VI) Fit/Misfit between Qantas and its environment

VII) Entry mode

VIII) Future decision making

1. Company objectives
2. Problems and opportunities
3. Alternatives for rising fuel prices and CO2 regulation
4. Criteria of evaluation
5. Evaluation and recommendation
6. Resource plan for implementation

References

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