Business plan pour le développement d'un produit

Management/org. | 37 pages | 04-07-2008 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

Business plan complet (en anglais) pour le développement d'un produit mis sur la marché : analyse concurrentielle, consommateur, géographie, cible marketing, positionnement, plan comptable, évolution prévue, développement, publicité, analyse de SWOT, approvisionnement fournisseur, livraison... Tous les éléments à rassembler pour réaliser un bon business plan.

Extrait:

Water is an omnipresent element of our everyday life; it satisfies various uses: food, industrial, agricultural... Many devices take part in the acquisition and the management of the water data. The State takes care of the needs of the demand and supervises the quantitative and qualitative management of the water resource. Laws of 1964 and 1992, and the European directive adopted in 2000 have successively reinforced the strategic importance of the knowledge of the water environments for a better management of this resource. It is in this context that the "Direction of Water" currently carries out a modernization of the information system in order to facilitate the access of the information to people and to have reliable data for a better evaluation of the policy of water, in accordance with the requirements of this European directive of 2000 on the policy of water. Everyone can make a citizen gesture of saving a resource more and more rare... That's why we need to launch some saving water systems!

The TipTap is not a revolutionary product but we want to make it a common product for every household. This tap is regulated by an automatic infra-red system as it already exists in public places. We are positioning in an environmental respecting way, a topic which is at the centre of many discussions. Lots of organizations are launching campaigns so as people fell more and more concerned and we want to take advantage of this raising awareness. Through our webpage, we want to attract some new customers by offering them a simple but really interesting and new range. For this project we project a budget of € XXXXX.
This business plan has been realized in September 2006 by Anne Lamerant, Cécile Anduru, Laurent Bresson, Yoann Marc and Romain Legras.

Sommaire:

Introduction

I) The Market Background

1) Geography
2) Segments
3) Size
4) Market Opportunity
5) Trends
6) Customer needs
7) Competition
8) The gap

II) Our Vision

III) Our Mision

IV) Our Values

1) Economical
2) Hygienic
3) Preserved environment
4) Civism
5) Convenient
6) Guaranty quality/price balance

V) Objectives

1) Short term objectives
2) Middle term objectives (2- 4years)
3) Long term objectives (from 6 years on)

VI) Competition

1) Direct/indirect
2) Identify the main competitors
3) Strengths/weaknesses of each one

VII) SWOT

1) External analysis
2) Internal analysis

VIII) Strategies and Plans

A. Product development strategy
1) Design
2) Geography
Production: a subcontract with...
3) People skills
B. Marketing strategy
1) Positioning
2) Target markets
3) Product range
4) Pricing
5) Distribution / Delivery
6) Advertising / Promotion Strategy
C. Finance
D. Key success measures
E. Risk Analysis

Conclusion

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