Audit of a McDonald's restaurant

Docs en anglais | 25 pages | 12-08-2008 | Format : | Note : Non noté

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Résumé

We choose to audit McDonald's because this company represents the success of quick service restaurant's economic model. Actually, nowadays McDonald's has more than 35 000 restaurants through 120 countries and he is the leader on the quick service market. Moreover, McDonald's Corporation has changed since the 2002's crisis and has setting up new values like quality of products or services. We have founded interesting to audit a company which succeeds in setting up his operating model in all his restaurants and which increase his revenue his revenue each year by 5% or more.

First we are going to speak about McDonald's Corporation which is the main part of the company McDonald's. Secondly, we will explain you the management of McDonald's France at different levels. Finally, we have studied a McDonald's restaurant in Lyon in order to make a mystery audit.

Table of contents:

I) McDonald's Corporation

A. History
B. Worldwide competitors
C. SWOT analysis

II) McDonald's in France

A. The financial situation
B. French competitor
C. Importance of the products
D. Products
E. Human Resources
F. Franchose contract
G. McDonald's operating model
H. The new strategy of McDonald's

III) Mystery audit at McDonald's St Just (Lyon 5ème)

A. The Check Sheet
B. Comments about the audit
C. Financial statement
D. Ishikawa diagram for McDonald's St Just

Conclusion

Sources

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