La stratégie marketing de Sony en France

Marketing | 5 pages | 28-05-2008 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

Etude en anglais sur la communication marketing de Sony en France : analyse de la situation externe et interne (valeurs et objectifs, communication marketing actuelle, positionnement actuel, étude pilote) et de sa communication marketing internationale.

Extrait:

Sony positions itself mainly by focusing on its values. The message associated to the communication elements is to provide high quality, reliable and state of the art products. Even if the messages are strongly linked with the brand, its awareness tends to decline nowadays.

Sony is nevertheless following the trends on the market, providing funny and surprising TV commercials, respecting the current spirit, to differentiate our commercials from our competitors (who are more focused on their products).

Sony is also loyal to its core values and has always been coherent through its lifetime experience (...)

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