Sony in France: marketing strategy

Docs en anglais | 5 pages | 28-05-2008 | Format : | Note : Non noté

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Résumé

International marketing communication: Sony in France.

Extract:

Sony is a wide world renowned international brand. In order to evaluate and observe its marketing communication, we are going to focus on Sony in France.

Sony Corporation is an operating-holding company which is engaged in business through its six operating segments: electronics, music, games, motion pictures, financial services and other and produces innovative products of quality and value (...)

Table of contents:

Introduction

I) Situational analysis

- External situation
- Internal situation

II) IMC plan, a strategic look forward

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