Marketing project about the internationalization strategy of a French company

Docs en anglais | 20 pages | 04-09-2008 | Format : | Note : Non noté

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Résumé

Marketing project about the internationalization of a French company which is a contemporary decorative art form shop and sells unique works of art created by artists. Presentation of the company and of its products, justification of the 3 countries selected for the internationalization, elements of culture that the company will be facing in those countries, financial aspects, entry strategy, micro and micro assumptions in order for the company to succeed abroad and conclusion and recommendations.

Table of contents:

Introduction / summary

I) The writer
II) The company
III) The products
IV) The 3 countries selected
V) The selection process
VI) Countries selection matrix
VII) Elements of culture
VIII) The entry strategy
XIX) Financial aspects
X) Macro and micro assumptions

Conclusion and recommendations

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