A cultural audit of two energy giants: EDF versus EON

Docs en anglais | 19 pages | 27-06-2008 | Format : | Note : Non noté |

PRIX : 3.60€ |

Résumé

This PowerPoint presentation aims at presenting what we could call a comparative "cultural audit" of two competitors in the energy industry, EON and EDF.

First, an overview of the specificities of the European energy market is done, followed by a quick presentation of key financial figures depicting the financial structure and health of the two competitors. A focus is then put on their strategy and their choices relative to environment, social responsibility and innovation. Their stated mission and vision statements and the culture they present on their websites is then analyzed through observable artefacts, and then challenged according to customers' perception and figures to discover whether the values they promote are a reality or not in the firm.

Table of contents:

1. Overview of the European energy market

2. General information about EDF & EON

3. Companies' overview
3.1. Financial key figures & Shareholders' structure
3.2. Financial key figures & Shareholders' structure
3.3. Promoting Innovation: How we preparing for the future?
3.4. Customer's perception

4. Artefacts: Visual symbols embedding culture
4.1. Browing EDF website...
4.2. Browing EON website...
4.3. Comparing their representation of Sustainable Development
4.4. Different Communication styles for different strategies

5. Cultural audit: a gap between values and reality?
5.1. Both promote diversity... (graphs and figures)
5.2. EDF: Learning and Sharing
5.3. EON: Humility and will to improve
5.4. Assessing their Cultural Competitive Advantage

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