Google: business model, opportunities and threats vis-a-vis industry's convergence (overview and perspectives)

Docs en anglais | 4 pages | 26-06-2008 | Format : | Note : Non noté |

PRIX : 5.40€ |

Résumé

Google is the more powerful engine research and four elements separate Google from its competition: speed, accuracy, objectivity and ease of use. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.

We will remind the governance model with the anticonformist spirit then we try to explain the business model and the threat linked and eventually we emphasise the opportunity and threats anchored in this industry with the phenomena of convergence.

Table of contents:

Introduction

1) Google Inc. anticonformism and original governance model embodying their corporate values
2) Google's business model's features
3) Threats and controversies

Conclusion

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