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Presentation of Burberry
| Note : 
RésuméThe story of Burberry started in 1856 when Thomas Burberry, a 21 year old draper's apprentice, opened his own store in Basingstoke, Hampshire. In 1880 he invented the famous gabardine now associated to the Brand's name in customer's unconscious (...)
Table of contents:
Corporate Profile
The Story
The product
The Target
Distribution
International distribution
Directly operated stores
Wholesale
Licensing
Shop on line
Brand asset management
The Burberry Touch
Store management
The example of Burberry London launch
Launch strategy
Bottle : innovation and design
Iconic Packaging
Marketing strategy
In store environment
Burberry in numbers
Conclusion
References
Recommandations
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