Rapport d'un jeu d'entreprise : Mara Corporation

Management/org. | 34 pages | 27-05-2008 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

Rapport en anglais d'une simulation type jeu d'entreprise jouée en ligne pendant 4 mois en équipes pour un cours de Global Management. Les pages contiennent analyse interne, externe, recommandations et analyses en vue d'un agrandissement sur 5 ans.

Cette simulation aidera tout étudiant chargé de réaliser le même type de cheminement intellectuel.

Extrait:

MARA Corporation was established by the most intelligent students in the World, which combined ideas of three different countries; Spain, Russia, France and brought each individual area of expertise to create and develop successful company. The company has been established in the United States, there were a lot of competition from several other groups and a lot of decisions were made and calculations regarding establishing business and expanding the MARA corporation overseas. There were market strategy established and plans premeditated to enter Mexico since it seemed reasonable based on our tactics. One of the main reasons why MARA Corporation went to (...)

Sommaire:

1. Background
2. Internal analysis: strengths
3. Internal analysis: weaknesses
4. External analysis: competitor
5. Strategy recommendations

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