Nestlé's internationalization strategy

Docs en anglais | 5 pages | 12-06-2008 | Format : | Note : Non noté |

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Résumé

Nestlé: description of the several strategies of internationalization used by the firm in developed and emerging countries and explaination of the multi-domestic strategy.

Extract:

The group Nestlé has the ambition of taking new shares in companies such as Svitoch in Ukraine or Darling which produces pet food in 13 countries in Eastern Europe. It possesses 22 manufactures in eastern countries in a total of 509, that is less than 5% of local implantations. Besides, Nestlé relies on a strong innovation with an adapted range of products. With less than 5% of (...)

Table of contents:

I) Brief introduction of Nestlé

II) Description of the different strategic alternatives of internationalization

A. Development in developed countries
B. Emerging countries quest

III) Advantages and disadvantages of the multi-domestic strategy

A. Advantages
B. Risks

Appendices (2 pages)

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