Market study: opening a sport shop in Finland

Docs en anglais | 22 pages | 04-06-2008 | Format : | Note : Non noté |

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Résumé

The aim of this survey is to show the opportunity to launching a new concept of shop: a sport shop only for women. In this shop, there will be a lot of different clothes, accessories, body machines. The goal of this market study is to analyze the expectations of the women about sport articles and clothes in Vaasa.

We should study if this kind of business would be interesting. Are there potential customers? Are there not too much competitors in city center of Vaasa? Where is it interesting to get a sport shop in Vaasa? What is the purchasing behavior of the women living in Vaasa, about sport clothes?

Table of contents:

1 - INTRODUCTION

1.1. Aim of this survey
1.2. Why this market survey?

2 - THE RESEARCH

2.1. Research problem
2.2. Restrictions of the study

3 - RESEARCH PLAN

3.1. Definition of research problem
3.2. Research plan
3.3. Data collection
3.4. Possible problems
3.5. Summary and Analyzes
3.6. Questionnaire

4 - THEORITICAL PART

4.1. Finnish market for sport goods
4.2. Why a woman's shop ?

5 - EMPIRICAL PART

5.1. Survey
5.2. Places of polls
5.3. Survey analysis

6 - ANALYSES

6.1. Independent variables
6.2. Comparing groups

7 - SUMMARY

7.1. Ratio Quality/price
7.2. Products
7.3. Customer services
7.4. Fitting and atmosphere
7.6. Internet

8 - SUGGESTIONS FOR FURTHER RESEARCHES

8.1. Avoided questions
8.2. Suggestions for further researches

9 - SOURCES

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