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Dell GE matrix analysis
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RésuméStudy of Dell with the GE Matrix and critics on the marketing model.
Extract:
In 1993, Dell is already among the top-five computer system makers worldwide. The firm is for instance implanted in Asia. Dell begins to sell computers via Internet at www.dell.com. That was a kind of revolution in this industry and is a part of the success of Dell. The company also enters the servers' market (...)
Table of contents:
I) Dell company
1. About the firm
2. Principles of Dell
II) GE Matrix
1. The six strategic business units
2. GE Matrix and analysis
III) Critics on the model: how useful the process of conducting portfolio analysis is?
Bibliography
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