Portfolio of strategic management

Docs en anglais | 40 pages | 19-09-2006 | Format : | Note : Non noté

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Résumé

This document is a study of the Catcars Company, which includes firstly a PESTEL analysis of the European car market, a SWOT analysis and forecasts. It describes the strategy of the group and suggests to adopt another emergent and intended strategy.

Outline:

I) Mission Statement
II) PESTEL Analysis of the European car market
III) Five Forces' Analysis of our Industry
IV) Calculation of the breakeven point of production for round 3
V) Forecast of the breakeven point of production for round 4
VI) Estimation of the senstivity of your profits to changes in output
VII) Description of our company's competitive strategy
VIII) Reviewing our own team's experiences in Executive

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