Globalisation vs localisation

Docs en anglais | 12 pages | 14-04-2008 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

A fundamental decision that managers have to make regarding their international marketing strategy is the degree to which they standardise or adapt their marketing mix around the world. Critically assess the reasons why so many companies are trying to standardise their global marketing mixes. Using relevant examples/case studies, ascertain the limitations to this approach.

Table of contents:

Introduction

I) Globalisation
II) Localisation
III) Glocalisation

Conclusion
Bibliography

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais