The relationship between Beijing 2008 Olympic Games and international trade

Docs en anglais | 10 pages | 14-04-2008 | Format : | Note : Non noté |

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Résumé

With the sponsoring of the Coca-Cola company, we can see a relationship between Beijing 2008 Olympic Games and international trade. What kind of business Coca-Cola do with Olympic Games? What are the advantages? What kind of advertising?

Extract:

No institution can be compared with that of the Olympic Games. They are a unique phenomenon in the history of our civilization.

The summer Olympic Games are a multi-disciplinary international sports event which is held every 4 years, and which is organized by the International Olympic committee. It is about the most prestigious sporting event to the world. An Olympic victory is often recognized as being the absolute sports exploit. Medals reward the athletes in every edition, golden medal for the winners, for silver for the second and for bronze for the third of every discipline (...)

Table of contents:

Introduction

I) Presentation of Olympic Games

A. History
B. Olympic Games, between economy and sports values
C. Beijing 2008
D. Marketing plan

II) Coca-cola in brief

A. History (from Coca-Cola website)
B. Main figures
C. Coca-cola and Olympic games

III) Coca-Cola and Beijing 2008 Olympic Games

A. Sponsoring
B. Co-branding

IV) References

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