E-commerce: e-marketing techniques and strategies

Docs en anglais | 7 pages | 14-04-2008 | Format : | Note : Non noté |

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Résumé

This is a résumé of the main techniques and strategies in e-marketing. What is the most important in e-marketing strategy? What kind of e-marketing techniques can we use to target visitors? Natural referencing, page rank, search engine optimisation: how can a >eb site have a first page ranking?

Extract:

E-marketing is the use of techniques to promote a business or other organisation online; website promotion is usually a major element but e-mail campaigns and affiliate marketing, for example, may form part of the overall internet marketing strategy.

However, we want to know, for the e-marketing strategy of a business web site, what is the most important. Good e-marketing techniques generate more visitors to a website who are well targeted and likely to be interested in the products and services.

So, in a fist part, we will focus on the definition of e-marketing and the opportunity of a web site. In a second part, we will focus on online marketing techniques of web site, and in a third part, we will focus on the main e-marketing strategy (...)

Table of contents:

Introduction

I) Definition of e-marketing

A. Apparition
B. Development
C. A worldwide electronic mode of communication
D. Web site: new strategies

II) Online marketing techniques of web site

A. Search
B. Link
C. Advertising
D. Some common problems

III) The main e-marketing strategy

A. Search engine optimisation
B. PageRank
C. Natural referencing as a main e-marketing strategy

IV) Conclusion

V) Sources

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