Marketing Research: theoretical course with examples of research

Docs en anglais | 154 pages | 17-03-2008 | Format : | Note : Non noté |

PRIX : 5.40€ |

Résumé

Course objectives:

- Identify and explain the main techniques and terms used in marketing research;
- Explain the role of marketing research within marketing strategy;
- Define research objectives and describe the main steps of a marketing research plan;
- Distinguish the main characteristics of quantitative and qualitative research;
- Develop and analyse a market survey.

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