Catholicism and Marketing

Marketing | 30 pages | 15-03-2006 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

Paper analyzing how does Catholicism market itself, thanks to the United States and Brasil examples, and this through a marketing approach.

Extract:

At the Jesus ages, there weren't any communication facilities such as today's ones. It took time for the communication to expand and moreover Jesus was seen as an impostor by the Jewish authorities. Therefore, the task to communicate the Catholic faith all over the world was hard. Jesus used a variety of methods in his teaching. He made extensive use of illustrations such as paradox, metaphor and parable just like advertising speaks in parables. Jesus performed miracles just like advertising works magic. He was preaching in crowded places, squares, markets but very rarely in synagogues. After his death, the apostles took in charge the responsibility to expand the faith as Saint Paul and Saint Peter who made a lot of travels around the Mediterranean Sea. At that moment, the Christians were persecuted.

Obviously, the marketing didn't exist at that moment since the marketing concept has been formalised in 1957 by Alderson. But we will try to define the marketing mix of the first apostles.

Outline:

I) Introduction

1. Definition
2. Problematic

II) How does Catholicism market itself?

1. History of the Catholic Church
a. The early Catholic Church
b. The middle age Catholic Church
c. The current Catholic Church

2. The Catholic Church in the USA
a. Marketing strategy
b. Conclusion

3. Brazil
a. Presentation of Brazil
b. Study of the sect “The Universal Church of the Reign of God”
c. Study of the 4P for Evangelist organizations in Brazil
d. Conclusion

III) How do companies use Catholicism to sell?

1. How do companies try to sell on the Catholic Market?
2. How do companies use Catholicism to sell?

IV) Conclusion

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