Titanic by Cameron: why such a success?

Médias | 9 pages | 15-03-2006 | Format : | Note : Non noté

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Résumé

This paper focuses on the success of the most profitable movie the USA have ever known; the goal is to explain this success by analizing not only the movie, but also the OST, the promotion etc.

Extract:

James Cameron's 1997 blockbuster Titanic broke box-office records; indeed, it replaced Star Wars as the most successful film that has ever been produced. It seems that no-one could have predicted that this Hollywood production would become the first movie in history to break $1 billion (exactly $1.8 billion) in worldwide sales, the highest grossing domestic release, held a record of 14 weeks at number one, and tied Ben Hur (1959) for the most number of Academy awards (11, including a best director Oscar) ever won by a single film. It means that this movie was not confined to the so-called “popcorn-popping” masses since Oscar also smiled brightly on it! As a consequence, the movie got (and still has) its fanatics, called “Titanatics”, with hundreds of websites on the subject, communities…etc.

However, very few would have bet on such a success; “a simple-poor-boy-meets-rich-girl love story that also happens to have a big boat sink in the middle—sheer Hollywood genius” (D.L. Kidd). Considering the cost of this movie ($200 billion), many people (and movie specialists) thought that with such a trailer, this would be the priciest flop in history… The reality is quite different, with a worldwide success that no-one could have ever imagined. Therefore it is interesting to focus on the reasons of such a success, to understand how and why Titanic became the blockbuster we know ...

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