Strategic Management: Case Analysis: Sesame Workshop

Docs en anglais | 8 pages | 15-02-2008 | Format : | Note : Non noté

PRIX : 5.40€ |

Résumé

Sesame workshop is the producer of Sesame Street; an American based preschool educational show that has experienced great success in both America and on the international scene through its several local versions of the show - Sesame English, Elmo's World, Ulitza Sesame - in almost 150 countries worldwide. International revenue represents about 20% of its total revenue. Even though Sesame Workshop is a not-for profit organization, it wants to create a financially viable and growing organization. Founded in the U.S. in 1968, Sesame Workshop (New Children's Television Workshop) aims at using television as a means for education of preschool children. The show has known an immediate success since its beginning, and in the first season, the estimated audience was about seven million of the 12 million target audience (...)

Contents:

I) Strategic Profile and Case Analysis Purpose

1. Backgrounds and important facts
2. Chronological development of Sesame Workshop

II) Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)

1. Internal analysis
2. External analysis

III) Strategic Plans: Conclusion and Recommendations

1. Alliances
2. Partnership
3. Innovation/Diversification
4. Cost management

Recommandations

Du même auteur

Nouveautés dans la rubrique Docs en anglais

Les plus visités dans la matière Docs en anglais