Case study: Dyson

Docs en anglais | 9 pages | 27-02-2008 | Format : | Note : Non noté

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Résumé

Dyson is best known for the cyclonic vacuum cleaner. He was unable to find a collaborator in the UK to manufacture or distribute the product, as it would adversely impact the lucrative cleaner bag market so Dyson launched it in Japan under license. Dyson set up his own manufacturing company. The product now outsells those of some of the companies that rejected his idea and has become one of the most popular brands (...)

Table of contents:

1) Introduction

1.1. Need for a strong strategy
1.2. Doing business "for fun"

2) Breaking free from conventional thinking

3) What does managing for creativity mean?

3.1. The difference begins with hiring
3.2. The right culture and environment have to be in place
3.3. A continuous process
3.4. What can we learn from Dyson about the integration of functions into a unified process of going to the market?

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