How could children be protected from the harmful effects of advertising?

Docs en anglais | 7 pages | 27-02-2008 | Format : | Note : Non noté

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Résumé

Advertising has an enormous impact on child development. There are questions about the ability of young children to understand advertising and its intent and not be deceived and manipulated by it. This is why advertisers and media community are expected to be both responsible and sensitive. Advertising seems able to shape children's preferences. Children who are exposed to a lot of advertising are educated with a particular lifestyle. The volume of advertising is growing rapidly. Is it a good alternative to forbid or curtail advertising to children in order to protect them? Children are defenseless against advertising and they accept advertising claims at face value. It would seem to be fairer and more sensible to start educating children about the commercial intentions of companies. The best interests of the child shall be a primary consideration. Are self-regulation systems an effective way for encouraging responsible advertising?

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