Business plan for the creation of a wash bar in Dublin

Docs en anglais | 30 pages | 27-02-2008 | Format : | Note : Non noté

PRIX : 9.00€ |

Résumé

We are seeking for a loan of €60,000 to set up a wash bar that is to say a combination of a launderette with an internet café in Rathmines. Rathmines is a lively area in the south of Dublin with a great population of students and young professionals. Our business will be called Wash bar and specifically targeted at these groups of people.

The combination of a launderette and an internet will provide our business with an advantage over our direct and indirect competitors, namely the two launderettes and several cafés and internet cafés in Rathmines. Potential customers showed a positive attitude towards the provision of a wash bar. There are high levels of dissatisfaction with existing launderettes in the area. Our interviewees considered these places as cold and uncomfortable. Results of a survey showed that 42 % of our prospective customers would like to benefit from food and drink and 60 % would like to access the internet during their stay in our business.

Market research suggests that a vast majority of customers perceives the provision of additional services as a very important aspect for their decision to stay in the launderette. Therefore, these additional services add value to our business. We plan to capture 20 % of the potential market in the first year and to grow our market by 5 % in each of the subsequent years. Our pricing strategy is based on the competitor's prices and customer's expectations.

The management function will be carried out by the four owners who will also run the business for the first three years. All sourcing of food and drink items will be done locally.

The financial figures attached are based on a € 50,000 loan over five years at a rate of 8 % interest. This money is required to buy the necessary equipment and the fittings and as working capital for the first year of business. Projected net profits are € 1.991,15 in year one, € 11.630,15 in year two and € 26.312,15 in year three. Net cash flow for the first year is estimated at € 2.971,15.

We are convinced that this business will be successful and profitable and that your loan will be repaid fully. We are looking forward to discussing this proposal with you.

Yours sincerely,
The Wash Bar Team

Table of contents:

I) Executive Summary
II) Statement of the Business Idea
III) The Management Team
IV) Motivation Objectives and Goals
V) Our premises
VI) Start-up Strategy
VII) Strategy: differentiation
VIII) The keys to the success
IX) The Business Environment
X) Legal Requirements
XI) Market research
XII) Market segmentation
XIII) SWOT analysis
XIV) Communication
XV) Marketing, Distribution, and Sales Plan
XVI) Operations/ Production Plan
XVII) Our business partners
XVIII) Financial Plan - cash flow forecasts

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